Reebok Sole Fury Unveiled in #SplitFrom Campaign with Tyler Ross, DISCWOMAN, and Marcus Hyde

The Reebok Sole Fury was first spotted at Reebok’s FW18 Press Preview and several WearTesters fans haven’t stopped asking about it since seeing the shoe on our Instagram. Now, the sneaker has been officially unveiled.

The Reebok Sole Fury will launch in the brand’s latest campaign, dubbed “#SplitFrom.” Supported by visionary young creatives including A-list celebrity photographer Marcus Hyde, filmmaker Tyler Ross, NYC-based female music collective DISCWOMAN, celebrity stylist Jahleel Weaver, fashion designer Matthew Adams Dolan, and professional boxer Jeremiah Maestre, the Sole Fury is the latest in Reebok’s wave of split cushioning sneakers.

reebok sole fury zine

However, this latest shoe, which is aimed at those that split from the pack to do things differently, is affordable — unlike Reebok’s top-tier Sock Run.r and Run.r 96 silhouettes, which are available exclusively at boutiques like SSENSE, Barney’s, and Luisa via Roma. The Reebok Sole Fury will retail for just $90 and offer asymmetrical colorways, bold looks, thick rope laces, and comfortable split cushioning.

Expect the Reebok Sole Fury to release in a men’s and women’s colorway on November 8 exclusively at Reebok.com, ChampsSports.com, and Champs Sports locations.

You can learn more about the creatives by checking out the short films below. Let us know what you think about the Sole Fury in the comments below.

reebok sole fury jeremiah maestre

reebok sole fury tyler ross

reebok sole fury marcus hyde

reebok sole fury jahleel weaver

reebok sole fury matthew adams dolan

 

Source: Reebok

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