The Reebok Daytona DMX Has Returned to Retail After Two Decades

At the end of June, WearTesters reported that the fan-favorite Reebok DMX Daytona would be back at retail soon. Now, the shoe has dropped — with no announcement from the brand — on

Perfect for the “dad shoe” trend taking over sneakers in 2018, the Reebok Daytona DMX is a true ’90s trainer — its bulky, bold, and sports aggressive lines. Designed by Christian Tresser, the genius behind the Air Max 97, Zoom Spiridon, and Reebok Aztrek, the retro is nearly identical to its mid-90s original.

The 2018 Reebok Daytona DMX features DMX moving air technology (peep the insole graphics) within an EVA midsole and a high-abrasion rubber outsole beneath it. The removable sockliner should accommodate orthotics and the huge shank plate underfoot is still in place. Like the original, the upper is constructed from performance mesh and synthetics.

The Reebok Daytona DMX is available now at for $125 in this ‘OG-White/Night Navy/Solid Grey/Yellow colorway. Sizes 7 to 13 are stocked. There is no official word yet on whether we can expect more colorways.

Will you be picking up this classic Reebok trainer in 2018? Are you, like this writer, excited to see these vintage Reebok silhouettes coming back? Let us know in the comments below.

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From my original sketches emerges the DMX Daytona

A post shared by Christian Tresser (@christiantresser) on


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Images via / Featured image via Hanon


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