Reebok has partnered with Boston-based Artists For Humanity to empower under-resourced youth.
With an aim of breaking down barriers for young adults, the partnership has provided four teens with paid creative work: the opportunity to design limited edition sneakers through a mentorship program.
Thus, Artists For Humanity and Reebok have created three unique designs on three classic silhouettes: the Classic Leather, Club C, and Workout Plus.
Thorton ‘Sparticus’ Nguyen chose to represent life’s turbulent teenage years with a rocket ship. The upper showcases “struggle clouds” of red, orange, and pink to embody a fiery launch, while the heel features a unique rocket ship graphic. The shoe sits atop a dark navy outsole that is reminiscent of mysterious deep space.
Kathleen ‘Kat’ Canola and Jonathan ‘Pineapple’ Tejeda co-designed the Art For Humanity x Reebok Club C. Drawing from the Vector brand’s storied English roots and William the Conqueror’s coat of arms, the shoe flaunts red, blue, and yellow design elements that are topped off with a Tudor Rose motif. Paying homage to the Battle of Hastings, which began the Norman conquest of England, the year ‘1066’ is stamped on the heel.
Jonathan Vergara looked to geography when designing his Classic Leather. Honoring both Reebok’s birthplace (Bolton, England) and it’s current residence (Canton, Massachusetts), the hand-painted Atlantic Ocean-inspired upper separates the two locales. The ‘1405’ denotes the height of Bolton’s highest peak, Winter Hill, while New England’s Mount Washington is called out by the embossed ‘6289’ at the heel.
The Artists For Humanity x Reebok collection will release on April 7 at Reebok Classics retailers worldwide with a celebratory launch event at Reebok Union Square in New York. No pricing information has been announced.
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About Artists for Humanity
Mission: Artists For Humanity’s (AFH) mission is to bridge economic, racial, and social divisions by providing under-resourced urban youth with the keys to self-sufficiency through paid employment in art and design. Our mission is built on twin philosophies: Engagement in the creative process is a powerful force for social change, and creative entrepreneurship is a productive and life-changing opportunity for young people and their communities.
Artists For Humanity (AFH) is a dynamic, award-winning Boston-based nonprofit empowering 250+ teens each year through employment in a highly innovative and impactful youth arts enterprise program. By combining creativity and entrepreneurship, AFH provides youth with the keys to personal and economic long-term self-sufficiency.
At AFH, teens create fine art and design solutions for clients—such as Bank of America, Gillette and Barnes and Noble—offer curated exhibition services and tailor group art making experiences both on and off-site.
As one of the largest employers of youth in the City of Boston, AFH employs 250+ under-resourced teens artists and designers each year during critical out-of-school hours. To learn more, visit afhboston.org. Or, discover more at http://facebook.com/artistsforhumanity, http://instagram.com/afhboston and http://twitter.com/afhboston