Mr. Steal Yo Girl and Grammy-winning artist, The Weeknd, has finally linked with a sneaker company and it’s Puma. According to Puma, the “style icon” will be bringing his creative juices to the Puma ‘Run The Streets’ campaign, coming in November.
The Weeknd will be the focus of the ‘Run The Streets’ campaign, which was shot in LA and Toronto by photographer Mark Seliger, and will be rocking the latest Puma Sportstyle gear for it including the IGNITE evoKNIT (performance review on that here). The PUMAxXO partnership will also include an upcoming collaborative collection of sneakers and apparel designed by The Weeknd that is set to launch in 2017.
To stay updated with what’s going on between Puma and The Weeknd you can follow @PUMA and @PUMASportstyle on Instagram, puma on Snapchat, The Weeknd at @theweeknd on Instagram and theweeknd.com.
Are you all excited for what the Weeknd will bring to the table? Let us know in the comments below.
Source: Puma
The cat making moves, meow!