Puma and world-famous skate-lifestyle brand Diamond Supply Co. have teamed up once again to launch a collection of sneakers, apparel, and accessories for SS18.
The all-new Puma x Diamond Supply Co. collection reflects a shared passion for sport and is brought to life through simplicity of design and attention to detail. The collection is set to release in two drops with the first launching in late January.
Drawing inspiration from skating and Puma’s rich archive, the first drop was developed by the designers as though they collaborated back in the ’70s and ’80s. Using the Puma Archive, the collaboration boasts authentic materials, textures, colors, and over-all designs that offer refreshed takes on the iconic Archive Puma Teamsport global graphic.
Footwear styles from the first drop include the Puma Suede and Clyde remixed with Diamond Supply Co.’s familair DNA and color schemes. The sneakers are complimented with apparel and accessories including the bold color-blocked Wind Jacket and tees.
The second drop brings the collaboration back to the present with progressive materials, silhouettes, and styling. Key styles include the Clyde Sock Lo and new slip-on zip-up Abyss.
The Puma x Diamond Supply Co. collection will see its first drop on January 27 followed by a second on June 9. The pieces will be available through PUMA.com, Puma stores, and premium sneaker retailers worldwide.