PENSOLE Announces the Third World Sneaker Championship

For the past two years, PENSOLE has held the World Sneaker Championship as a global, online competition to discover, develop, and showcase the designs from some of the best in the next generation of sneaker designers.

The third World Sneaker Championship, powered by Foot Locker, kicked off on January 16. Registration is currently open until February 19 and you can register here if you are interested.

The World Sneaker Championship will begin with the top 64 entrants announced on February 25. Each designer that makes it to the top 16 will be awarded in a total value of $96,000 to attend master classes at PENSOLE Academy in Portland, Oregon. Additionally, designers will be awarded over $8,000 in design equipment from WACOM as they advance through each round. Finally, the 2017 World Sneaker Championship will conclude with the World Sneaker Championship Experience, a live exhibition where the winning design will be announced and the designer will be awarded $20,017. His or her design will also be sold at select Foot Locker locations globally.

Let us know if you’re entering because I know a couple people who should!

PENSOLE | MLab vibram master class 2

pensole Kolding School of Design 8

pensole Kolding School of Design 7



  1. I’m entering lol. I’m pursuing Industrial Design at Virginia Tech this coming fall, so getting experience like this is essential especially if I want to become a sneaker designer! Hope I get far 🙂

    1. Best of luck! I was thinking of studying Industrial Design as well, but I just have the hardest time creating things by hand, especially drawings, no matter how much practice or training I receive to get better. Can’t wait to see what you put out though!

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