Personally, the all-white sneaker has been my jam since high school. Ever since K-Swiss starting gaining momentum from a lifestyle perspective I’ve loved getting a fresh pair of white on whites.
Last year we got the Air Jordan 4 ‘Pure Money’ and this year it’s the Air Jordan 3 ‘Pure White’. Switching things up from the ‘Pure Money’ look, the ‘Pure White’ AJ3 removes all shiny plastic and replaces it with a simple white look. The three main TPU lace loops appear to be translucent — a cause for concern as they probably won’t look good once yellowed — which applies to the translucent outsole. The leather build looks pretty nice and the elephant print gives off a slight off-white look for some contrast.
For the time being, expect to see the Air Jordan 3 ‘Pure White’ release on July 21 for $190. If anything changes — Nike has been changing release dates all month — we’ll be sure to update you.
Images via Nike/US11