The NYTimes article The Sneaker Comes of Age by Alex Williams is an interesting look into the world of upscale fashion and how sneakers have invaded it. Unfortunately for sneakerheads and sneaker purists, sneakers have permeated even the highest reaching, upper-echelon of fashion niches. Williams addresses the fact that sneakers are now commonplace at galas, on runways, and other white collar events. The article is chock-full of tons of fashion jargon but I won’t quickly sum the article up for those that want to head over and read it here.
It is upsetting that sneakers have now become the fashion accessories of the new money, immigrant, “white Brooklyn” communities and the Upper West Side. It was seemingly inevitable, but a time has actually come where sneakers are being rocked proudly by the fashion elite of the world. Sneakers have come pretty far from their roots in athleticism and the hip hop culture of the 80s and 90s. ASAP Rocky, Jay-Z, and Kendrick Lamar may be partially responsible for this fusion of sneakers and high fashion, as they are seen daily wearing anything from $70 Nike Roshe runners to $900 Maison Martin Margiela hightops at white collar events. With the fashion industry having baptized sneakers, it seems like sneakers may soon become like the skylines of many large cities: only available to those with money.
Top photo by Tony Cenicola for the New York Times / Bottom photo by Erin Baiano for the New York Times.