Built for takeoff. Nike officially unveils the Nike AlphaDunk.
The time has finally arrived, Nike Basketball is ushering in a new era of hoops with its upcoming Nike AlphaDunk.
“The AlphaDunk began from a study in jump height,” says Ross Klein, Senior Creative Design Director for Nike Basketball. “We began to consider what would happen if we bring our most responsive technology, Zoom Air, to the entire forefoot to cover the full motion of a jump, from load to launch. What could it do?’’
According to the press release, the Nike AlphaDunk was made for the aerial athlete that soars effortlessly through the air and takes some punishment driving into the paint. Sporting the largest forefoot Zoom Air unit in the brands history, impact protection and pure springy responsiveness is the AlphaDunk’s main draw. Meanwhile, they’ve reengineered the Flyknit for this model to withstand the most powerful player on the floor while remaining light and flexible.
“We wanted to ensure durability for athletes working in the key,” says Klein.
While not addressed head on, it was implied that this is a new beginning for Nike Basketball’s “signature shoe” which alludes to this being the first model within the AlphaDunk series while last year’s Hyperdunk X was the last model from the Hyperdunk series.
The shoe is not without lineage. Its DNA carries strands from the Hyperdunk line, which has defined Nike Basketball innovation since its launch in 2008. The AlphaDunk shares a similarity to its predecessor in design intent: Pulling together the best individual elements — including Zoom Air and Flyknit — to form a single package engineered for verticality and built to withstand the bangs and bruises of playing within the paint.
If this news excites you as much as it excites me then mark your calendars as the Nike AlphaDunk will release on August 9 for $170. We expect retailers to begin selling the Nike AlphaDunk starting August 30.
via Nike Inc.