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The Nike HyperAdapt’s Official Price and Release Date

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No, the new auto-lacing Nike HyperAdapt will not cost $1000. Instead, it will retail for $720. This information comes courtesy of Jacques Slade, aka Kustoo, who has a very fruitful relationship with Nike; he confirmed the price and release date — December 1 — directly with the brand.

The new silhouette will be very limited and available only at select Nike locations. According to Heidi Burgett, Nike’s PR Director, appointments to experience and purchase the sneaker begin on November 28.

Thoughts on the official price for the Nike HyperAdapt? Did you read some misleading information earlier today? Let us know what you think in the comments below.

 

16 comments
  1. the FlyEase was reasonable. but this, idk. Shaq’s mobile phone shoes and remote controlled car/shoes were more fun than these. these’re kinda like heating pop tarts in the microwave for 3 secs.

  2. $720?! LOL! I get that it “self laces” or whatever they are describing it as but that’s steep. I’m keeping it in perspective because it’s not like I’m surprised. It’s just an interesting move to say the least. I’m guessing that this is just another one of those novelty items and not meant for mainstream because there’s just no way.

  3. The technology is revolutionary, but how many people that need it can pay $720!!!!!! Come on now Nike, be reasonable. 🙁

  4. Not too hard to make sense of: it’s $720 for being limited, it’s limited for being an early development and to create buzz. Wouldn’t be surprised if that’s how making a profit off R&D costs pans out.

    No offense, but it bottom line is it wasn’t intended for you (plural), the regular consumer. You can’t afford it, well they weren’t counting on it. I don’t get why people have to impose their own inclusiveness. Like, Bugatti doesn’t make cars for people making min wage and living in their mom’s basement. This shoe, along with the MAG, could be the very start or the short life of the future development of shoes.

    Personally, judging it as a shoe apart from price, I’m wondering how they kept it from feeling clunky with the hardware in the midsole. I don’t think there’s much of a place for automatic lacing beyond people who have physical handicaps, but there’s likely a fair share of people who would also struggle with FlyEase, so ups to this cause if it’s surely where Nike’s directing their focus. Pretty sure a lot of disabled people wish they could be more self-sufficient, and this would be a great step forward (no pun intended).

    1. I get what you’re saying but then that’s an issue of differentiation. For example, people know that when they go after a Lexus, Infiniti, and even Acura to expect more than their lesser counterparts of Toyota, Nissan, and Honda. Even Genesis has broken away from Hyundai now. I like cars so that’s why I use this comparison. So to just hear a Nike shoe with this price tag is a bit shocking. If I were to be told that this is sold under Nike’s premium brand or whatever the equivalent would be then I think your statement has a greater validity. Like the Civic Type R that is coming is rumored to have a crazy price tag for a civic and immediately, people say “that price for a civic”. It doesn’t even register that the Civic might very well be out of the realm of the regular Civic in terms of what it has and offers. It’s the simple association that throws things off in the mind of the consumer.

      1. I like that analogy. I’ve actually been critical of the CTR under the same point: It’s still just a Civic, yet at the same time it’s out of the realm of the regular trims and possibly cost-effective in getting it as so. That’s been the slap in the face with my Z against the Nismo trim. Kinda wish I just got the package off the bat once all the numbers add up in how to get there otherwise.

        — but it doesn’t stop there. With the Cvic analogy, the money in the barest sense is still going to a FWD, 4 cylinder (albeit turbo) platform. For that money could pretty much buy an STi. Same 4 doors, turbo, bigger engine, AWD. If we switch back to shoes, we don’t exactly have these kinds of classifications to make clear cut comparisons. Right now it’s the HyperAdapt, the MAG, and everything else which doesn’t have self-lacing. But yeah I see the point you’re making.

        1. That’s so true bro. I appreciate the back and forth. It’ll be interesting to see what happens if they start to adopt this technology on more models. They may very well get their own classification if Nike is serious about it.

      2. another way of putting it is more of being the new trendsetter in town or first one to come up with. so there is this sense of entitlement or say being the only shoe in the market “right now” makes Nike dictate the price. but once the low demand and competition gets in the picture, more likely this shoe would end up around at most $250 or less after a year or two.

        I would say it is nice to have an auto-lace shoe but it is more of a novelty item just like 3D is. it’s not a necessity but could potentially become a trend in the future. but right now, it’s on it’s infancy. so the tech is really not mature yet to even consider the cost of owning it. probably when the tech is that perfect that one would even practically consider owning these shoes.

        as of right now, I’m very have with my customized U-Laces on my shoes for style, comfort and ease of use. I don’t really have a need of a single shoe with auto-lace system. and my U-Laces only less than $5 per pack.

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