Nike Debuts it’s First Collab with Fear of God Founder Jerry Lorenzo

The Swoosh has been running rounds with its collabs. From Off-White & Virgil Abloh to Mars Yard, Patta and John Elliot. However, this time around Nike has taken another route as they team up with Fear of God founder and creative director Jerry Lorenzo.

While its not meant as a performance sneakers, there are performance elements which allow the shoe to be capable of handling sport. By incorporating a double-height Zoom Air heel unit and unique lacing system — NBA players have been taking the upcoming collaboration out for a spin on the hardwood.

Nike Senior Footwear Design Director Leo Chang helped balance out the shoe.

Leo Chang’s insight into the Nike Air Fear of God 1 also included the following:

  • The shaping of the visible Nike Air window might reference the Air Max 180, but it houses a game-changing double stack Zoom heel augmented by internal full-length Zoom.
  • To hit the right balance of performance and style, the Nike Air Fear of God 1 uses a new last that marries Lorenzo’s favored stance with Nike Basketball’s expertise in athlete-led fit.
  • The TPU cage is inspired by the Huarache Light.

So with all that said, there’s a lot of inspiration between the past and the present. With design, functionality, and fashion, the combination of all the elements brings not only the shoe and clothes to life but also the LA-based designer. The Nike Air Fear of God collection is set to release December 15.

Source: Nike Inc.

 

5 Comments

  1. these actually look pretty fire, and though they cost $395 that’s somewhat cheaper than FOG’s other (prohibitively priced) sneakers, which have no tech in them whatsoever and look far less original/wearable than these, intrigued to try these for sure, despite the fact that i think jerry lorenzo is kind of an @$$ he is undoubtedly one of the most influential people in street fashion

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