Johanna Schneider, Senior Design Director for Nike Sportswear Women’s Apparel, is about to take the Nike Air VaporMax world by storm with her vibrant and animated take on the hottest Nike silhouette out right now.
“What I love about the Air VaporMax is that from a visual standpoint, it contains the purest form of two key Nike innovations: Nike Flyknit and Nike Air,” explained Schneider in a statement. “Both technologies are revealed in this shoe in an intuitive, simple and beautiful way.”
Color plays a major role in defining the VaporMax, because each colorway tells a different story, according to Schneider. The simplicity and the elegance of a shoe enhances the piece’s aesthetic value and the creativity in the coloring is the icing on the cake.
According to Nike, Schneider applied a heather black and grey knit to highlight Flyknit’s grainy texture. An option of either glass bottle green (hyper turquoise-green inspired by classic bottles) or reddish hyper orange (that Schneider considers the color of life) for the VaporMax Air unit is available to contrast the neutrality of the upper.
The heel piece, heel accent and tongue label will have options of mint foam, hyper orange, and anthracite to present a more energizing vibe for the sneaker. Finally, the lateral and medial swooshes have two options: glossy black and hyper orange.
Moreover, the diagonal color of Schneider’s Air unit design is applied individually at an angle at Nike’s Air Manufacturing Innovation facility, according to Nike. This color application utilizes a new dyeing process created from techniques uses on the multicolored Air unit of the Air VaporMax Flyknit BETRUE.
“You can look down and see a little bit of color while on a run, beneath the shoe as it moves, or discover the design through embedded, really personal details inside the shoe,” said Schneider in a statement. She has been a long-time fan of the Air VaporMax Flyknit; she bought it on Air Max Day and has been running in it ever since.
The Nike Air VaporMax Flyknit by JFS is now available exclusively to NikePlus members. Schneider’s personalized vision of the sneaker will be available on NIKEiD to the public beginning September 7.
Source: Nike News