The Nike Air Max 720 Introduces the First Full-Length Lifestyle Air Unit, and the Tallest

The upcoming Air Max 720 is the first lifestyle sneaker to feature a full-length Air unit, a trend started with the heel unit in the Nike Air Max 270.

The Nike Air Max 97 introduced us to full length Air, but the Air Max 720 is looking to redefine it. Built for casual use instead of your running stride, Nike is reintroducing its classic Air Max cushioning with a much more comfortable twist.

The Air Max 270 sported what was, formerly, the Swoosh’s tallest Air unit at 32mm high. Now, the Air Max 720 takes things up a notch with a 38mm ride at its tallest point. This is supposed to provide the wearer with more spring in each step, cradle the foot, and protect from impact if needed.

The Air Max 720 name seems weird as you can only take the Air unit 360 degrees around the footbed, but Nike says that the Air unit is visible in 360 degrees, both horizontally and vertically, which brings us to 720. Upcoming colorways will be inspired by natural phenomena like lava flows, the Northern Lights, the Milky Way, and sunrises/sunsets.

Interestingly, the new Air Max unit is comprised of 75% recycled manufacturing waste, according to Nike. This continues the brand’s effort to reduce its footprint on the environment while providing consumers with new products.

The Nike Air Max 720 is just the first wave of products that will feature the revamped cushioning system so expect to see it implemented onto a variety of silhouettes across Nike, Inc.’s portfolio. If you’ve been following WearTesters you’ve already seen a small preview of the unit making its way onto other models like the Jordan Proto 720.

Share your thoughts on the Nike Air Max 720 below and let us know if you’re excited to try out the latest lifestyle shoe from the Swoosh.

nike air max 720 bubblekoppe

Image via @bubblekoppe

Image via Nike



 

Source: Nike

2 Comments

  1. This looks dope kind of has a futuristic look to it. I’m curious if it is reflective at all that would be cool. Also it would be dope to have a similar shoe, but full length zoom .

  2. I’m all in on the 720. Loved the 270 and this looks better. Yes, it does have a flying saucer look, but it’s unique and as long as the comfort is there, I’m good.

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