One of the best shoes of the year is the Under Armour HOVR Phantom, a combination of style, cushioning, and performance. We have seen a wide variety of colors and now, Under Armour dropped its “back to school” pack.
Now available in Static Blue/Peach Horizon, White/Red, and Static Blue/White, these latest HOVR Phantoms are slightly different than what we have seen in the past.
The new colorways feature a midfoot stripe at the HOVR window. “It comes from the era of heritage sports, where something as simple as the varsity jacket is representative of pride and tradition,” Justin Howe, Vice President and Creative Director of Under Armour Footwear, told WearTesters.
For any of us who had the letterman jacket, you can understand what the brand is trying to convey; it was a huge deal in my hometown and every fall it was a battle to see who would end up with that varsity letter.
The three new HOVR Phantom colorways are available today, August 10, in both Connected ($140) and standard versions ($130) for men and women at UnderArmour.com. You can get detailed performance information by checking my Under Armour HOVR Phantom Performance Review.
If you don’t know about Connected, or are still on the fence, the technology is highly recommended for only $10 more. For more detailed information check out my piece “Why You Should Be Using MapMyRun, Especially If You’re a Beginner.”
Images courtesy of Under Armour