Big news from adidas, as the company has released a new app that will launch high-demand products, while also reportedly allowing regular consumers to beat bots.
According to Matthew Kish of the Portland Business Journal, the app known as adidas Confirmed has technology that is built to recognize that a person, and not a computer program, wants to purchase a shoe. The app itself is free to get on Android and the Apple phones.
While no other information is available on how exactly this technology works, adidas seems confident that the app will prevent bots from getting sneakers you want.
As for Kanye West’s first shoe launch, it appears to be a New York City release through the use of the adidas Confirmed app. While the Yeezi is not confirmed to release yet, the adidas Autumn/Winter 2015-16 adidas collection will launch February 12th with Kanye West in attendance. You can interpret that the way you want.
You can read the full article over at the Portland Business Journal article by Kish.
With that said, we want to know your thoughts on the manner. Do you feel this app will work properly to weed out bots? Also, how do you think the app will hold up under the traffic from a Kanye sneaker release? Let us know in the comments below.
It sucks that this is only available to people in New York. You can’t even download the app unless you’re in NYC. They’re probably using it as a testing ground and, if all goes well, will expand it to other regions in the future.
This will probably curb the bot problem (if it truly is a problem at all – I feel that it’s just clever people playing a flawed system myself) for a short time but talented programmers will figure out ways around it eventually anyway.