Adidas really took the world by storm when they introduced us to Boost technology. But it wasn’t until 2015 where it really stole the show. The bounce-back cushioning, the Primeknit one piece upper, and just the overall comfort really set Adidas apart from its predecessors in terms of overall comfort and hype.
The reason I say hype is what I deem the “Kanye effect.” Whatever he wears, it’s considered the new fad. Not to say I’m with any hatred, but Adidas came out swinging also with tagline “The best running shoe ever.” A very strong statement, but it’s great for the company to have confidence in their own product and still come through and back it up. I put both the Ultra Boost and the Pure Boost 2 because they both serve the main purposes of comfort and style phenomenally.
