The Ball family goes sneaker shopping with Complex. This is going to be interesting.
LaVar on how easy it was for Lonzo to design his first signature sneaker: “Everything on that shoe, Lonzo created with no team, just the creativity of a 19-year-old that knows what he likes. Designing it didn’t take too long. Took about three, four hours.”
Those that work for sneaker brands know that a lot more than three hours time goes into creating these shoes. The design process alone can take months — and then you have to fine tune all the details. Wear-test the products and making sure the shoe is suitable for playing basketball for hours on end takes time.
As we all know, even the “big ballers” of the footwear industry release shoes that have defects or flaws within its performance. How the ZO2 will be game ready with three hours of time put into it by the time the shoe made it to production is something we’ll all have to wait and see about.
Hopefully you enjoy the video and at least got a good laugh out of some of the dialogue. Feel free to share your thoughts with us on everything Lavar Ball said below in the comment section.