Lakers forward Kyle Kuzma has signed an endorsement deal with GOAT, a sneaker resale platform, for the 2018-19 NBA season.
According to GOAT, the deal will be the “first athlete partnership with a sneaker reselling platform” and Kuzma will be rocking rare Nike sneakers provided by the company all season long — both on and off the court. The deal is likely influenced by the NBA’s new sneaker policy that lifted the old color restrictions and now allows athletes to be creative with the colorways of their shoes.
“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma in a statement. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn’t able to afford growing up.”
Last week, in a preseason games against the Warriors, Kuzma wore his NikeiD Kobe AD PE for the NBA’s opening night. Look for him in sought-after silhouettes supplied by GOAT in future games.
“GOAT has always celebrated great athletes,” said Eddy Lu, co-founder and CEO of GOAT, in a statement. “Kuzma is emblematic of the passion, focus, and determination that reflect what it means to be great. We couldn’t be more proud to have Kuzma represent the GOAT brand, and inspire others both on and off the court.”
Are you excited for more athletes joining resale platforms like GOAT as their endorsers? Let us know in the comment section below.
Image via GOAT