The adidas Never Made Collection is a new footwear concept from the three stripes brand that reimagines iconic silhouettes from 30 years of the brand’s design. Once a rumor, the 98xCRAZYBYW is finally official.
In an effort to reinvent icons from the adidas archive, adidas has swapped the soles of classic silhouettes for the brand’s contemporary and innovative toolings. The Never Made Collection includes eight styles inspired by the company’s internal design workshops.
adidas has drawn from its ’70s, ’80s, and ’90s footwear styles to create three series in the Never Made Collection. First, the “Line of Descent” series takes vintage silhouettes like the Marathon, one of the brand’s earliest running silhouettes, and updates it with Boost technology to create the MARATHONx5923. Moreover, the vintage-inspired I-5923 has been remixed it with the 4D carbon-printed outsole to create the Ix4D. Finally, the COUNTRYxKAMANDA ($130) merges aggressive all-terrain-inspired detailing from two eras, according to adidas.
The “Genealogy of NMD” series updates ’80s silhouettes like the MicroPacer and Rising Star with the NMD_R1 Boost tooling — one of the brand’s latest hits — to create the MICROPACERxR1 ($200), BOSTONSUPERxR1 ($140), and RISINGSTARxR1 ($150).
Lastly, the “Genetically Modified ’90s Tech” series taps two of adidas’ storied technologies, Feet You Wear and EQT, and adds Boost tooling to create the 98xCRAZYBYW ($170) and ZX930xEQT ($170).
adidas has not announced pricing information for many of the Never Made Collection silhouettes but the entire pack will release globally on October 17.
Let us know which hybrid “Never Made” style is your favorite in the comments below.