The ferocity, passion, and attention to detail from Kobe’s game has been translated to his next signature shoe model, the Nike Kobe A.D.
For his latest sneaker — which is also called the Kobe A.D. — the five-time champ has tapped his interest in the psychology of color, a field that explores the correlations between color, attitude, and emotion.
Tech-wise, this Kobe A.D. shares more than just its name with his last signature. It uses the same full-length Lunarlon foam and heel Zoom Air setup. It also features a composite midfoot shank and micro flex grooves in the midsole for improved flexibility. The multilayer upper is lightweight and thin while the new micro-blade tread outsole should improve traction.
The all-new, mid-top KOBE A.D. shoe applies Bryant’s intrigue of how color personally affects him to a five-shoe collection illuminating the origins and depth of his unyielding quest for improvement.
KOBE A.D. FEARLESS – For Bryant, purple represents overcoming challenges and setting fresh goals.
For most, the greatest fear in the world is the fear of the unknown, but Kobe fears virtually nothing and no one, a trait synonymous with the Mamba Mentality. “Fearless” honors the element of Mamba Mentality that inspires the courage to seek out the world’s best competition, knowing that in order to be the best, you must beat the best.
KOBE A.D. PASSION – Red is acknowledged as a symbol of passion.
Fueling his pursuit of greatness is an innate infatuation with beating his opponent, taking game-winning shots, chasing championships and obsessing over everything that falls between the lines of the court. “Passion” honors the element of the Mamba Mentality that inspires a maniacal love for the game and an instinctual obsession to succeed at all costs.
“Nothing can kill my passion for basketball,” reminds Bryant.
KOBE A.D. OPTIMISM- Yellow and positivity go hand in hand, or as some say, “amongst the clouds there is always the sun.”
In his relentless pursuit of greatness (which some critics consider unrealistic), supreme belief is critical. When others doubt Bryant, it propels him to believe in himself more, ultimately proving that he should never be doubted again.
“No setback ever kept me from playing my best game of basketball. I kept a positive mindset through thick and thin,” says Bryant. “Everything — the good and bad — was a learning opportunity.”
That approach to the game allows Bryant to persevere when many others doubt him. He believes 100 percent, which is nothing short of pure optimism.
KOBE A.D. DETACHED- For Bryant, grey represents calm neutrality.
Bryant’s merciless approach to the game means championships are worth more than friendships. He works to remove all emotional connection to any distraction, including office dramas, superstar squabbles and media doubts. His mantra in isolation is clear: “Friends may come and go, but banners hang forever.”
KOBE A.D. HONESTY – For many, the color blue relays dependability and trust. Bryant equates those traits with honesty.
According to Bryant, one crucial fault in people who fail to achieve greatness is an inability to accept candid feedback. Rather than ignore criticism, he embraces honesty. He knows that accepting imperfection allows him to better himself.
“There’s no such thing as perfection in basketball,” says Bryant. “Perfection is minimizing mistakes. Digging deep and being honest with yourself, where you are, where you want to be and how you can get there allows one to process and accept shortcomings in order to improve,” says Bryant.
The five KOBE A.D. colorways connecting to color psychology are available globally starting August 24 as a nod to both of Bryant’s uniform numbers.