Kawhi Leonard has agreed to a multiyear endorsement deal with New Balance.
While some think the basketball category is dead, it’s really just evolving.
With Nike being the number one sportswear brand for well over a decade, it was time that brands took a stand within the category and added some new depth and flavor. Competition among brands is good and it’s good for us consumers because it ensures that each brand competitively pushes one another to strive to provide its consumer base with the best products it can create.
Puma has recently reestablished itself with the launch of the Puma Clyde Court Disrupt and now, it’s New Balance’s turn.
When a two-time NBA Defensive Player of the Year turns down an extension with Jordan Brand, it means one of two things: the product isn’t as good as it could be or the brand isn’t treating/paying its players the way it should be. It could even be a little bit of both.
The terms and conditions of Leonard’s new deal are currently unknown. Will he be the new face of the brand’s basketball division? Will he receive a signature sneaker or just wear the products they create with some player input?
Share your thoughts on New Balance making a comeback to basketball and whether or not you’re excited to see Kawhi wear them on the hardwood.
Source: Yahoo! Sports