Today, Los Angeles-based K-Swiss has announced the limited-edition DREAMer pack in support of United We Dream, the largest immigrant youth-led organization in the United States. The pack will include unique takes on the ST529 and Classic VN.
K-Swiss will support United We Dream, which works at the local and national level for the dignity and justice of immigrants and communities of color in the U.S., by giving the organization 50% of the proceeds generated from the sale of the DREAMer pack. The funds will be used to pay renewal fees for DACA recipients.
“To mark Hispanic Heritage Month we wanted to create something that had real meaning to our Hispanic customers and our community, not just another product gimmick,” said K-Swiss President Barney Waters in a statement.
“While DREAMers come from across the world, more than 90% affected are of Hispanic heritage,” Waters continued. “The effort to find a permanent solution for DREAMers is extremely important to the Hispanic community and a cause close to our hearts; we wanted to create a meaningful program that could support much needed funds and promote conversation around the challenges DREAMers are facing as well as the important work United We Dream will execute over the weeks and months ahead.”
The DREAMer pack includes the Classic VN and the ST529 in sizes for both men and women. Each footwear style uses premium white leather and translucent rubber outsole.
“The bold ‘DREAMER’ letters on the upper of the ST529 were applied to read in the direction of the wearer as a metaphor to take a stand in support of Dreamers,” said K-Swiss Senior Designer Hommy Diaz in a statement. “The Classic VN features the phrase ‘We Are All Dreamers’ within the translucent outsole, which also aligns with K-Swiss’ brand mission to inspire young entrepreneurs.”
The K-Swiss DREAMer pack is available now at KSwiss.com. The ST529 retails for $80 while the Classic VN is stocked for $70.
Let us know how you’re celebrating Hispanic Heritage Month in the comments below.