In a new teaser for the Air Jordan 33, Jordan Brand has unveiled the shoe’s traction and given us a better look at the Flight Utility system.
What stood out most to Nightwing2303 and myself is the huge cushioning unit beneath the forefoot. Of course, almost none of the official tech specs of the Air Jordan 33 are known yet so we’ll just have to wait to hear if cushioning will be forefoot-only or forefoot and heel (perhaps the heel unit is top-loaded, unlike the forefoot unit).
The traction looks beastly, and although it’s translucent rubber, the pattern appears to me comprised of small nubs that should bite clean NBA floors well. Additionally, we can spot the Flight Utility system underfoot, which looks like a mechanical watch movement from afar. The system, which Jordan Brand creative director David Creech shared some details about in an essay yesterday, appears to be an innovation driving the future of Jordan Brand.
“In the end, Flight Utility opens a new aperture to form the future visual language of Jordan Brand. Call it an attitude or a championship mentality or a commitment to the pursuit of greatness — it’s all predicated on adapting to athletic and aesthetic shifts,” wrote Creech. “This is the mentality you’ll see come to life in our design going forward. After all, for us at Jordan Brand, conquering change is second-nature; you can see it in the Jumpman, shaking free from the grip of gravity.”
For now, we’ll wait until the Air Jordan 33 is unveiled on September 20 to learn more about the tech. For now, let us know what you think in the comments below.
Images courtesy of Jordan Brand