Jordan Brand has announced its three-part collection for All-Star Week in New Orleans.
Jordan Brand is celebrating Michael Jordan’s game-winning shot of the 1982 collegiate National Championship game at the Superdome in New Orleans. Now, thirty-five years later, the brand promises to “energize the community” in New Orleans with exclusive product unveils and unique experiences at brand activations.
The tripartite Jordan All-Star collection is comprised of the Air Jordan I ($175), Air Jordan VI ($225), and Air Jordan XXXI ($200) — all done up in iridescent material.
According to Jordan Brand, on Thursday, February 16, the second annual Jordan Brand Invitational will showcase top local and national basketball players with a double header at St. Augustine High school. On February 15, the high school will host a pep rally with entertainment and local high school bands.
There are also four Jordan Brand athletes playing in the All-Star Game: Jimmy Butler, Kawhi Leonard, Kemba Walker, and Russell Westbrook.
Thoughts on the Jordan All-Star collection? Let us know what’s up.
Source: Jordan Brand