Rumors are floating around that J. Cole may be the next PUMA endorser.
Longtime PUMA ambassador Usain Bolt recently updated his Instagram account by posting an image of J. Cole standing alongside fellow PUMA signees Cara Delevigne, Adriana Lima and Formula 1’s Max Verstappen, suggesting that the rapper is the next major celebrity signee PUMA has planned.
Coincidentally, PUMA’s senior marketing manager Clyde Edwards teased Cole’s involvement with the brand with a cryptic tweet that read “The ROC is in the building.” For those that are not familiar, ROC refers to JAY-Z’s Roc Nation label, which is also where J. Cole is signed.
A long time fan of Air Jordan 1s, J. Cole also surprisingly rocked a pair of PUMA sneakers during the 2019 NBA All-Star Game halftime show, adding fuel to the rumor.
Although no official announcement has been made, things have definitely alluded to Cole jumping on board with PUMA. If true, J. Cole would be joining the likes of Big Sean and JAY-Z at PUMA.
Puma Family pic.twitter.com/SKqgwJuT6g
— Usain St. Leo Bolt (@usainbolt) April 8, 2019
The ROC is in the building.
— Clyde 🤷🏽♂️ (@sneakerboxClyde) April 8, 2019