This weekend, Foot Locker teamed up with Nike to celebrate the return of basketball with the LeBron 16 King ‘Court Purple’. The shoe was unlocked for customers in Los Angeles via a mobile pop-up shop experience.
HOH Courtside is a mobile experience that will periodically pop-up in cities around the United States with exclusive footwear drops from Nike, Jordan, and Converse and “Makers” customization spaces. It began at L.A. Live this weekend and will be open October 20 and 22 from 4PM to 11PM PT.
“We are excited to partner with Foot Locker on the HOUSE OF HOOPS Courtside experience,” said Brian Zappitello, GM of Nike Basketball North America, in a statement. “House of Hoops has been integral in how we reshape retail for the young basketball-obsessed athlete across North America and continues to make an impact this weekend in Los Angeles.”
Additionally, Foot Locker has updated its mobile app — which is available for iOS users only — to introduce “The Hunt,” an augmented reality (AR) scavenger hunt. The goal is to create an engaging shopping experience that offers exclusive content. Fans can use the iOS Foot Locker app to unlock geo-targeted AR clues throughout cities that will lead them to limited-edition sneaker drops — it’s the 2018 version of an old school scavenger hunt.
“Foot Locker has always looked for new ways to elevate the shopping experience for our customers. It was a natural evolution to embrace AR, taking our scavenger hunts to the next level,” said Frank Bracken, VP and GM of Foot Locker, U.S., in a statement. “There’s no better place to launch this exciting technology than in Los Angeles with this special edition of the LeBron 16.”
“The Hunt” was created in partnership with New York-based design and innovation agency Firstborn. Expect more from House of Hoops as the NBA season rolls on. Be sure to let us know what you think about AR shopping experiences in the comments below.