Reebok has partnered with Gimlet Media to create the first-ever podcast series that will explore feminine influence in the sneaker industry: Flipping the Game.
According to Reebok, the new podcast is inspired by the brand’s role in establishing the original precedent for female fitness footwear. In 1982, the brand introduced the Freestyle Hi, the first athletic shoe made exclusively for women. Flipping the Game will continue what Reebok started in the ’80s by discussing sneakers, fitness, and streetwear, and passing the mic to feminine voices working in these industries to speak on the battle for equality in the space.
Hosted by New York radio personality Scottie Beam, who got her start on HOT 97, the show will invite guests like Sophia Chang, a “music business matriarch” who has managed members of the Wu-Tang Clan and made her way into the world of fashion; Jazerai-Allen Lord, the woman behind the #ChicksonFire movement (better known as @nerdlikejazzy in the sneaker community); April Walker, founder of Walker Wear and author of Get Your A$% off the Couch; Emily Oberg, an influencer and sneakerhead that left KITH to focus on her own brand Sporty & Rich; and fitness guru Denise Austin. Original sounds will be produed by DJ TRAKGIRL.
“This is what it’s all about. Gone should be the days of ‘now available in womens sizes’. Women love sneakers, and sneakers are for women just as much as men, simple as that,” said Scottie Beam in a statement. “Our goal is to honestly just remind everyone of this — and flex on the patriarchy while we’re at it.”
Gimlet Media is an award-winning production company responsible for podcast series like Mogul (hosted by Reggie Ossé), Science Vs, and Uncivil (which won a Peabody Award in 2017). The company has prided itself on bringing powerful thought-provoking commentary to the podcast space through compelling and underrepresented voices.
Flipping the Game is available for download now on iTunes at FlippingtheGamePodcast.com.
I have been a lot of places, but being Jazerai Allen-Lord of @crushlovely is by far my favorite. I’m still telling authentic stories in the culture, but now creating the moment instead of writing about it. Thank you @theyariblanco for capturing this moment of growth for me! #FlippingtheGame Women’s Workshop for @reebokclassics x @gimletmedia, hosted by @scottiebeam.
Last night I was invited to meet with some other game changing women to have a great exchange of stimulating ideas, engage in interesting conversations and listen to thoughtful views that could help move the needle forward. The night was hosted by the amazing @scottiebeam and also in good company was @trakgirl @nerdlikejazzy & #muah. Thank you @reebokclassics for the invite and for curating such a nurturing space for these discussions. Look for the podcast dropping tomorrow!!! #flippingthegame #womencelebratingwomen 📷 @lauren.cowart