When WearTesters staffers first spotted the Reebok DMX 1200 Low I knew I had to go to the source to learn more. I spoke with its designer, Craig Howard, to find out what makes this silhouette so interesting.
“With the DMX 1200 I was inspired by our ’90s DMX archive,” Howard told WearTesters. “I wanted to create movement and speed in the upper while still creating a retro look. Layers over top of layers build a visual color story.”
The DMX 1200 Low is bold, visually arresting, and reminiscent of the aggressive mid-90s designs that made me fall in love with the Vector brand as a kid. A push against the “dad shoe” trend taking over sneakers in 2018, the DMX 1200 Low features a leather and synthetic upper with tons of overlays and fast lines.
“The name comes from how we’re trying to bring more recognition to our new DMX models, so all the models [should] go in order,” said Howard. “First was the Swizz DMX Series 2000, then it’s the DMX 1600, and now the DMX 1200.” (I’ve seen the DMX 1600 and it’s fantastic so just wait…)
Equipped with the tooling from the Reebok Daytona DMX, the new DMX 1200 Low will feature the bouncy full-length DMX cushioning Reebok fans love. “The upper sits on the full DMX bladder that provides our moving air technology — it’s comfy,” explained Howard. The shoe even retains the midfoot shank for support and lateral stability.
“With the DMX 1200 I just want people to see that Reebok is in the process of creating a new design language. Most of all, I want the people the be happy and proud to rock Reeboks.”
The Reebok DMX 1200 Low is available exclusively at FinishLine.com for $100 in two colorways: Black/Alloy/White and White/Neon Lime/Navy. Sizes 8 to 13 are stocked.
What do you think of this latest DMX-equipped sneaker? Sound off in the comments below.
Images courtesy of Finish Line
Love the White/Neon Lime/Navy. The Black/Grey pair is pretty dull. $100 for real DMX isn’t bad at all.
I think the price point is great
I’m pretty sure it’s DMX Foam which is foam… But for $100 for that white/neon I’m more than happy to buy as it looks dope. And agree that the other black/grey is dull..
“The upper sits on the full DMX bladder that provides our moving air technology — it’s comfy,” explained Howard.
Kanye needs to come out with some yeezy’s at a 75-100 price point. The ripoffs are coming from everywhere