Love them or hate them, the Ball family isn’t going anywhere anytime soon, so let’s have a look at a ZO2 Prime Remix Sample.
We were fortunate enough to have been sent a sample version of the new Big Baller Brand ZO2 Prime Remix — and hopefully, we’ll be able to get out a performance review in the near future. The color blocking is a bit different on the sample versus the final version people will buy — which you can see in full detail here — but the materials and performance features are all the same.
The price of the ZO2 Prime Remix seems to be a touchy subject and cause for bias against the new brand. Not liking the price point is completely understandable, but to disregard the shoe’s on-court performance in spite of it is not. When you have a top-tier performer retail at a certain price from more accepted brands nobody says anything other than “I’m glad they perform, but I’m not paying $225.”
The ZO2 Prime Remix seems to get the “Do they play like a $500 shoe?” question a lot. Price does not equal performance. That $225 dollar shoe will perform exactly same when it’s sitting on a retail shelf listed at $225 as when it’s sitting in the outlet for $40. Traction never changed, cushion never changed, and materials didn’t either. The only thing that changed was it’s price. This is why I try not to discuss price in a performance review — value varies from person to person.
What goes into a shoe is definitely reflected upon it’s price. You can tell that features were left out of a shoe as a way to keep margins high and costs low. Is that what’s going on with the Big Baller Brand? It doesn’t seem like it.
The materials are nice and the performance has been the same as the Rare Metal — only these fit closer to the foot (which I like) and they’re much more breathable. Then why is the retail price so high? That’s something we won’t know for certain unless a representative for the brand speaks out, but speculation is always fun.
I believe there is an aura that comes with products that cost a lot. BMW, Mercedes, Gucci, Givenchy, Supreme. Perhaps the Ball family just wants its brand to be on that level and have that same aura? When someone wears Supreme they aren’t wearing $500 worth of quality clothing, they’re wearing the name. That name makes people feel special, or feel something. I don’t know what that something is, but I wear clothes that I buy from Target and feel just fine about myself ?.
I don’t get mad when Jordan Brand releases a $400 Air Jordan 11. I simply don’t pay much attention to it because I am unwilling to pay that much. However, I would never knock someone that would. If you like the shoe and its performance features, and feel like splurging, then go for it. Otherwise, just enjoy the show.