While dad shoes and bulky sneakers are making all the headlines in 2018, there’s another, more pervasive trend taking sneakers and fashion: logos.
Logos are everywhere — big logos (Nike’s Air Max ‘Big Logo’ Pack), huge oversized logos that don’t even fit on uppers (the Nike React Vapor Street Flyknit), logos small enough to make prints with (AF1 ‘Logo Pack’), etc. Anything that can be done with logos in 2018 is being done, including even more all-over logo print Air Maxes.
These latest Air Max 90 Premium builds sport an all-over logo pattern that reads “Air MAX.” Additionally, the small rectangular window that branding usually lives on on an Air Max 90 has been replicated all over the upper to add texture to the repetition. Embroidered Swooshes hit the tongues for a final flourish of branding.
According to leaker US11, these Nike Air Max 90 Premium logo builds will be arrive at retail on September 6, 2018. Expect retail pricing to be around $130.
Are you into the logo trend? If so, let us know why in the comments below.
Images via US11