Italian sportswear brand Diadora is hosting the nine day long Make It Bright run. The relay will go across Europe, starting at the Diadora HQ in Caerano di San Marco and ending in Barcelona.
The chain of runners, from countries all over Europe, will pass not a torch but rather a shoebox. The shoebox will be passed across Europe until it arrives at its final destination in Barcelona. The Diadora Make It Bright run will cover a total distance of 1495 kilometers and it should be absolutely beautiful every step of the way; the coastline the road follows is simply a series of some of the most beautiful places in the world. You can join the run here.
Cool concept or nah? Sound of in the comments.