The recently released HOVR Havoc has hit Under Armour’s ICON customization platform.
Now that the brand’s innovative HOVR cushioning technology has made it to basketball footwear it’s only right that athletes should be able to customize it. To make sure HOVR foam worked for basketball, Under Armour placed HOVR in the heel with a rim and core construction to focus energy into the powerful push off point of the shoe.
For performance information check out Nightwing2303’s Under Armour HOVR Havoc Performance Review.
“When we launched the HOVR Phantom it was really well received,” said Leon Gu, HOVR Havoc designer, in a statement. “We designed this Compression Energy Web that covers the HOVR foam to give you the maximum energy return. We wanted to introduce that technology into the basketball shoe and that’s where the HOVR Havoc was created.”
Fans of the HOVR Havoc Mid and HOVR Havoc Low can upload photos or use customizable patterns on ICON to create unique one-of-a-kind shoes. The upper can get solid colors too, and areas like the forefoot overlays, heel, lining, laces, and lace loops can all be customized.
You can begin customizing your next HOVR Havoc Mid ($150) and HOVR Havoc Low ($130) by heading to Under Armour ICON. Sizes for men and women are stocked.
Source: Under Armour