NikeLab’s new sneaker has a lot going on. Let’s break it down.
The inspiration behind NikeLab’s latest silhouette is a brown paper bag. When the designers placed a bag around their feet and scrunched it into a shape of a shoe, an inventive outcome came to fruition:
“Facilitating the metamorphosis of a single-piece upper from a wide-open entry to a supportive closed state would result in a new performance silhouette.”
In simpler terms, the ACG.07.KMTR (say that five times fast), uses a four-way stretch water-resistant upper that conforms to your foot with an integrated draw cord and a Fidlock magnetic buckle in the forefoot.
While that may sound like a complex system, Nike promises that it’s “incredibly simple” to use.
“Unbuckle and open the shoe, insert foot and pull the cord. Viola.”
“This shoe is water resistant, light, flexible, easy to put on, has great traction and introduces a new aesthetic,” says Nike NSW footwear designer, Gerald Sullivan. “Moreover, it reduces functional elements to bare necessity — one doesn’t need the distractions of complicated entry and lockdown systems when moving around the city.”
Sullivan also mentioned that a number of closure systems were trialled but what ultimately worked best was pulling the cord through the shoe via a single hinge.
Overall, the ACG.07.KMTR is an innovative piece of tech on its surface; at its core, it’s fairly simple and that is a delicate balance which is very difficult to pull off.
The ACG.07.KMTR launches May 18 on NikeLab.com and at NikeLab retail locations alongside an array of new ACG products. No price has been announced yet.