Kawhi Leonard has agreed to a multiyear endorsement deal with New Balance.
Following Puma’s signing of the potential no. 1 pick Deandre Ayton, adidas has struck back by adding one of the most electrifying college stars in recent memory: Trae Young.
Puma is making a strong push at getting back into the basketball scene by hiring Jay-Z as creative director of Puma Basketball. Now, it appears the brand has found a young duo to get back…
It appears Puma has agreed to its first deal with a basketball athlete in 20 years with the signing of Marvin Bagley III.
ESPN Films and Netflix announced today that they will be creating a 10-part documentary series entitled The Last Dance. The anthology will highlight one of the most successful dynasties and icons in the basketball world, Michael…
Some of the best high school basketball players in the nation have descended on southern California for the 2018 Ballislife All-American Game presented by Eastbay.
Pursuing the same path as the likes of Michigan and Oklahoma, the University of Florida has become the newest school to partner with Jordan Brand.
According to The Washington Post, Trump personally asked Chinese president Xi Jinping to help resolve the case of three UCLA men’s basketball players arrested for shoplifting in Hangzhou, China.
According to ESPN, Bulls guard Zach Lavine has decided to sign with Adidas, despite not having to play a game this season.
Nike and the NBA plan to release a series of collaborations with streetwear brand Supreme next year.
This past weekend, members of the Charlotte Hornets organization and community gathered for the tenth year in some of their finest attire and favorite sneakers.
This is pretty crazy, and totally awesome!
Say goodbye to East vs. West at the 2018 NBA All-Star Game.
Michael Jordan’s jersey has always been a popular collector’s item for fans around the world. Now, Nike is bringing back the ever so iconic jersey back to life.
NBA 2K might’ve leaked some of the highly anticipated Nike NBA jerseys in the “statement” alternative colorway.
J.R. Smith’s sneaker collection just got crazier.
Expected to be available to the public beginning early fall, Nike and the NBA officially unveiled the all-new 2017-18 NBA uniforms.
Enes Kanter, the 6-foot-11 Turkish center for the Oklahoma City Thunder, has become an increasingly political and polarizing figure in the NBA. Now, he is pushing back against Turkey’s authoritarian regime stronger than ever.