The people over at STACKMedia have written an article about rising Brandblack. Head over to STACK and read the article, then come back to WearTesters and share your thoughts.
Perhaps no category of sportswear is so thoroughly dominated by a single company as basketball footwear. In 2012, Nike and its subsidiary, Jordan Brand, accounted for over 90 percent of all basketball sneakers sold. Brands like adidas, Under Armour and Reebok have to duke it out for the remaining fraction. You would think that trying to enter this market would be calamitous, a long shot, perhaps even foolish. But that’s precisely what David Raysse aims to do with his company, Brandblack. – Sam DeHority STACKMedia