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under armour project rock 1 all day hustle dwayne johnson
Kicks Off CourtUnder Armour

Behind the Design of the Project Rock 1, Dwayne Johnson’s Under Armour Shoe

September 19, 2018

On Wednesday, Under Armour unveiled Dwayne Johnson’s ‘All Day Hustle’ collection that includes HeatGear apparel for training and two new builds of the Project Rock 1, the Johnson’s signature training sneaker. However, we wanted to take you behind the design of this sneaker.

To get deep into the design of Under Armour’s trainer for perhaps the world’s busiest and most hustling athlete, the brand spoke with Lauren Jones, Senior Product Line Manager of Training Footwear at Under Armour.

“Dwayne was involved in the creation of this shoe from start to finish — wear testing each and every model until we created one that worked perfectly for his training needs,” said Jones in a statement. The shoe is designed for people that have the will to hustle, like the Rock.

under armour project rock 1 all day hustle close

“He wholeheartedly wanted the Project Rock 1 to be the most innovative, durable and supportive training shoe on the market so that his fans would never have to think twice when it comes to choosing a training shoe that can keep up in the gym,” concluded Jones in a statement.

Built to keep up with a man that averages three blockbuster movies a year, inspires millions of athletes daily on social media, stars in his own hit TV show, and never misses a workout, the Project Rock 1 features a knit upper that delivers a sock-like feel. The intricately designed webbing gives the shoe the ideal degree of flexibility for lunges, box jumps, and push-ups, according to Under Armour.

under armour project rock 1 all day hustle heel

The Project Rock 1 is cushioned with UA’s lightweight Micro G technology because, according to the brand, Johnson is just as serious about his cardio as he is about pushing weight. To keep the Rock’s foot on the shoe’s footbed while he does 300 lb. squats, Jones gave the shoe a TPU heel puck and a wide, flat toebox; both should work in tandem to improve stability and enhance toe-gripping.

Finally, designer Lauren Jones constructed the Project Rock 1 with double stitching for extra durability. A zig-zag stitch line runs from the heel tab all the way down to the knobbed outsole to reinforce the knit build and increase abrasion resistance.

Two colorways of Dwayne Johnson’s Project Rock 1 launch tomorrow for $120 each alongside the ‘All Day Hustle’ collection at UA.com, UA Brand Houses nationwide, and select retailers. Be ready at 8 AM ET on UA.com if you’re trying to pick up these kicks.

under armour project rock 1 all day hustle

under armour project rock 1 all day hustle dwayne johnson close

under armour project rock 1 all day hustle dwayne johnson the rock

under armour project rock 1 all day hustle

under armour project rock 1 all day hustle dwayne johnson

Dwayne Johnson under armour all day hustle collection project rock 1

Dwayne Johnson under armour all day hustle collection apparel

Dwayne Johnson under armour all day hustle collection apparel womens

 

Source: Under Armour / Images courtesy of Under Armour

Noah Goldowitz

Noah Goldowitz, Editor in Chief at WearTesters.com, is a long-time sneaker fanatic and vintage sneaker lover with a deep passion for all things sneaker related. He also wrote at SneakerHistory.com. Connect with him on socials @NoahGoldowitz.

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  • Best Basketball Shoes
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    • All Performance Reviews
    • Basketball Shoe Reviews
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    • Cross Training Shoe Reviews
    • Retro Shoe Reviews
    • Casual Shoe Reviews
    • Apparel Reviews
    • Sporting Goods Reviews
    • Tech Reviews
    • Best Functional Fitness Equipment 2021
    • Best Basketball Gifts 2020
    • Best Fitness Gifts 2020
    • Best Gifts for Runners 2020
    • Best Gifts for Athletes 2020
    • Scoring
  • Bball Shoe Reviews
  • Brands
    • Nike
      • Nike Basketball Shoes
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    • adidas
      • Adidas Basketball Shoes
      • James Harden Shoes
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    • Yeezy
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      • Under Armour Basketball Shoes
      • Steph Curry Shoes
      • Joel Embiid Shoes
      • Under Armour Training Shoes
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