The soles of a pair of shoes, to many, are the souls that essentially define a sneakers’ performance and comfort. Asics is taking midsole customization to a whole new level with the utilization of microwaves.
Teaming up with Tayin Research & Development Co., Ltd., ASICS has developed a new technique that creates colorful, vibrant midsoles very quickly (approximately 15 seconds) and sustainably. According to ASICS, not only will the new technique create more efficiency and opportunities for creativity, but it will also reduce energy consumption by as much as 90%, minimizing the environmental damage inflicted by traditional methods.
Asics plans to officially announce the new technology for customers to enjoy in-stores in the near future. For more information stay tuned to WearTesters.com and Asics online.
Image via Asics