Under Armour has partnered with Muhammad Ali, one of the more unusual partnerships we’ve seen in some time.
The long-term partnership launches next month with a capsule collection of lifestyle apparel featuring Ali iconic words and imagery for men, women, and youth at UA.com, Under Armour® Brand House locations, select department stores, and sporting goods retailers. A full collection of exclusive Muhammad Ali™ branded performance apparel, footwear, and accessories will debut in fall of 2015 at retail locations worldwide.
“We are truly flattered to have Under Armour pay homage to Muhammad in such a significant way,” said Lonnie Ali. “We see in the Under Armour brand a similar spirit and drive that pushed Muhammad to be such a groundbreaking force.”
Let us know what you think about this new deal, and we’ll keep you updated with the latest on upcoming products and campaigns.
I remember when adidas did something similar some years back…the stuff was top notch and i still have a few pieces I work out in. Looking forward to seeing what UA has come up with.
Pretty cool that under armour is doing this while he’s still alive
Well they’ve done this with Bruce Lee. It only seems right.
Muhammad was, and is, the man. That said, I do not see the connection. Adidas should have continued their collabs featuring Ali, especially that now Kanye West is aboard.
Underarmour is making a lot of moves these last two years. myfitnesspal and now this? Hopefully their rise inspires innovation from all of the sporting brands.
Finally, I can get my Ali 1s. I been waiting for these to retro since the Cassius Clay days