Late Thursday, adidas announced that it had begun alerting customers that made purchases from its U.S. website (adidas.com/US) of a potential data breach.
According to the statement the brand released, adidas learned that an unauthorized party claimed to have acquired data associated with certain adidas consumers. Now, the company says it working with data security firms and law enforcement to investigate the data breach.
The company’s preliminary investigation appeared to show that contact information, usernames, and encrypted passwords had been acquired by intruders. “adidas has no reason to believe that any credit card or fitness information of those consumers was impacted,” an adidas spokesperson told media yesterday.
However, adidas has not said how many of its US customers were affected, and new outlets like CBS, the Wall Street Journal, and Bloomberg reported citing inside sources that said “a few millions” of adidas customers may be impacted by this breach. adidas stock is up 2.20% today.
adidas is the second retailer to announce a data breach this week after Ticketmaster. In March, Under Armour revealed that the personal details about about 150 million MyFitnessPal user accounts — including usernames, passwords, and emails — had been accessed by an unauthorized party. The incident was one of the largest data breaches in history and resulted in a class action suit against Under Armour.
As adidas’ investigation into this breach continues we will update this story. If you’re a customer of adidas.com/US look out for the alert below from the company.
Today, we are alerting you about a potential data security incident involving information about certain consumers who purchased on adidas.com/US. On June 26, we became aware that an unauthorized party claims to have acquired limited data associated with these consumers. We are notifying you out of an abundance of caution.
adidas is committed to the privacy and security of our consumers’ personal data. We immediately began taking steps to determine the scope of the issue and to alert relevant consumers. adidas is working with leading data security firms and law enforcement authorities to investigate the issue. According to the preliminary investigation, the limited data includes contact information, usernames and encrypted passwords. We have no reason to believe that any credit card or fitness information was impacted.
adidas understands the importance of your personal information. We take the protection of that information very seriously and we are sorry to have to write to you in these circumstances.
Should you have questions please reach out to our Customer Service Team on +1-800-982-9337 or [email protected]
The adidas team