Today, adidas Running unveils the adidas UltraBoost 19, a reimagined and redesigned version of the brand’s most iconic leading performance running shoe.
While redesigning the UltraBoost for 2019, designers and developers at adidas worked directly with thousands of runners. These runners stated they wanted a simpler product with fewer pieces but equally high performance. To achieve that, the original adidas UltraBoost was deconstructed and reconstructed from 17 pieces to focus on four key attributes – optimized BOOST, Torsion Spring, Primeknit 360 and the 3D heel frame.
Now with 20% more BOOST in the midsole compared to the original first-generation adidas UltraBoost, the UltraBoost 19 brings more cushion to the table. adidas’ Torsion Spring plate is in place for enhanced support on landings while adding a spring to the runners step that will propel runners forward during their stride. Primeknit 360 was engineered to feel like a second skin. While the updated 3D heel frame was stripped back to minimize its bulk it still cradles the heel — offering a balance between adaptability and support.
The adidas UltraBoost 19 will initially launch in a limited-release Laser Red colorway on December 15. Future limited-edition releases will follow as adidas Running gears up to the global launch on February 21, 2019.
Retail price will remain at $180.