With Nike unveiling its BETRUE collection in honor of Pride Month, which celebrates those in the LGBTQ+ community, it was only a matter of time before other brands followed suit.
Featuring an all-black Primeknit upper with a black cage, this iteration of the Ultra Boost 3.0 sits atop a Continetal rubber outsole and flaunts a rainbow heel counter. The myriad of colors are prominent only on the medial side of the cage, however, with the lateral side remaining pure white.
The adidas UltraBoost 3.0 ‘Pride’ is set to release on June 1 for $180 at selected adidas retailers and adidas.com.
As you know, #boostislife so are you planning to cop a pair of these? Let us know in the comment section below.
UPDATE 6/02: The adidas UltraBoost 3.0 ‘Pride’ retails for $200.
Source/images via: theillest
Hay common its LGBTTQQIAAP ;0)
This is a question that I’ve always wanted to ask – Why do a lot of Boost cushioned shoes have the Boost exposed on the outsole? Does it function better that way?
It probably lets the boost compress and expand so that it feels better and more cushioned when you step
Yeah, that is what I guessed/thought, but I just wanted to ask anyway.