adidas Teams Up With Game of Thrones for Upcoming Ultraboost Collection

Is Winter still coming?

I stopped watching Game of Thrones after the Red Wedding episode. Why? I’d invest so much into these characters only to have them killed off — it was starting to give me anxiety while watching the show. Maybe I should start watching it again? If you happen to watch it, feel free to chime in with your thoughts.

As far as the sneakers are concerned, adidas has officially teamed up with Game of Thrones for this upcoming collaborative collection featuring the UltraBoost.

Reimagining each of the iconic houses and characters of Westeros in sneaker form, adidas has actually made a collaboration that you can wear whether you happen to be a fan of the show or not. The collaboration features a collection of six limited-edition UltraBoost, each carefully designed to represent the characteristics, colors and details of the heroes and villains to which they refer.

The shoes feature subtle references to the different warring factions of Westeros, including their faction’s sigil on the tongue and motto on the heel tag. House motifs inspired by the show come together to create very distinct colorways.

Each shoe in the collection features signature Boost midsole, a Primeknit upper and a TPU heel counter as well as a variety of extravagant materials on the shoes.

The limited-edition adidas x Game of Thrones UltraBoost will be available exclusively at, via the adidas app and at select retailers from March 22 for $180.

via adidas


  1. The references should not be “subtle”, they should have straight slabbed coat of arms of every major House on the shoes along with the colors. But they decided to play it ‘safe’ and try to appeal to everyone, fans or not.

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