adidas Running celebrates the success of the UltraBoost by re-releasing its most popular colorways. Starting with the original.
Celebrating the legacy of the UltraBOOST, adidas plans to re-release the silhouette that revolutionized running footwear forever when it launched back in 2015.
The iconic black and dark purple colorway is set to return true to original form alongside a slew of other popular versions of the UltraBoost silhouette.
Starting on December 1, with the original black and dark purple colorway, and finishing off on December 7, adidas will be re-releasing some of the most coveted UltraBOOST colorways from the past three years. Additional colorways re-releasing include two collegiate colorways “The U” (inspired by University of Miami) and “Gig’em” (inspired by Texas A&M), Triple Black, Liberty, Ash Pearl (women’s only), Laser Red and Dark & Light Granite.
Let us know if you plan on grabbing any of the ‘Retro’ versions of the adidas UltraBoost and stay tuned for updates regarding its re-release.
Source: adidas
Dang. I was hoping for a retro of the Ultra Boost 3.0 burgundy
i feel like it’s not so much that adidas needs to ‘celebrate’ the success of the ultraboost, it’s more like they need to resurrect hype around a brand that has lost so much ground to nike the last year and a half, and the only idea they have left is ‘retroing’ a shoe that released…..three years ago (oh yeah, and practically GR-ing some yeezy colorways)
i’m glad that the OG 1.0s, which are still the best ultraboosts to ever come out, are going to be more widely available, but even resell prices on those have been declining steadily over the years
and honestly who actually wears the ultraboosts for what they were supposedly designed for?
everybody knows ultraboosts became cool because of kanye, even people who don’t know that firsthand. the dads wearing them casually because they’re comfortable, are wearing them because kanye made it generally acceptable, it’s tragic but that’s how it is