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adidas Reveals the XENO Collection

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Looks like the best sneakers to release on all-star weekend wont be performance models.

We all know that reflective materials are all the rage, but adidas looks to freshen things up a bit with this new XENO technology. The XENO material has a unique ability to reflect an iridescent effect when exposed in direct light, and the results are fascinating. XENO tech is definitely something unique that looks like the future of reflective materials, not only does it look great when in direct light, but also looks extremely clean in neutral light with a black matte finish. The ‘Black Pack’ features three silhouettes in the Superstar, ZX Flux, and Metro Attitude, so there is something for everyone to enjoy (dips on the Superstar).

The adidas XENO ‘Black Pack’ is set for a February 13th release date at select adidas Originals accounts. Let us know what you think about this new XENO technology in the comments section below.

Superstar XENO – $110

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ZX Flux XENO – $120

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Metro Attitude XENO – $140

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