adidas, Reebok, and Puma Ranked Among World’s “Most Transparent” Brands

Fashion Revolution’s Fashion Transparency Index 2017 ranks how much information 100 of the world’s major global brands publish about their social and environmental policies.

adidas, Reebok, and Puma topped the list while Amazon, Ralph Lauren, LL Bean, Prada, Chanel, and Under Armour were among the least transparent.

According to SGB, Fashion Revolution found improvement across the industry but said most companies were still operating in the same way that enabled the Rana Plaza disaster.

In 2013, 1,138 garment factory workers died when a commercial complex in Bangladesh collapsed (it had three floors that were illegally added). According to Vogue, over 2,000 workers, many of whom were women and children, were also injured, and further investigations found that many high-fashion brands had outsourced production to that factory.

According to the Fashion Transparency Index 2017, only 55% of brands and retailers published measurable, timed goals on improving their environmental impact while only 37% published goals on improving human rights.

Moreover, the research found that even the highest scoring brands — like adidas, Reebok, and Puma — have much more work to do before being considered “transparent.” According to the research below, the average score brands achieved was 49 out of 250, less than 20% of the total possible points, and none of the companies scored above 50%.

adidas and Reebok earned the highest score, 121.5 out of 250, or 49% of the total possible points. Nike, Jordan, and Converse scored only 36% of the total possible points. Asics (20%), Champion (20%), New Balance (18%), Lands End (16%), and Under Armour (11%) were ranked among the least transparent companies.

While 34 brands have made public commitments to paying living wage to workers in the supply chain, only four brands — Puma, H&M, Marks & Spencer, and New Look — are reporting progress towards achieving this goal, according to SGB.

“People have the right to know that their money is not supporting exploitation, human rights abuses and environmental destruction,” said Fashion Revolution co-founder Carry Somers in a statement. “There is no way to hold companies and governments to account if we can’t see what is truly happening behind the scenes. This is why transparency is so essential.”

For the detailed ranking and entire Fashion Transparency Index 2017, click here.


Source: SGB Media

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