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New adidas x Parley Collection Warns About the Threat of Coral Bleaching with White Builds

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adidas and Parley for the Oceans are back with yet another tripartite pack. This time, it’s all off-white — for a very important reason.

Comprised of the UltraBoost, UltraBoost X, and UltraBoost Uncaged, this latest collection is a wake up call for those unaware of the coral bleaching crisis threatening the oceans.

Coral bleaching occurs when tiny algae are ejected from the corals, turning them white. Without the algae with coral will die, and coral bleaching has seen a huge uptick due to climate change.

coral bleaching infographic
Courtesy of NOAA

According to adidas, the white builds are also symbolic of the white flag humanity should raise in order to make peace with the oceans in an effort to end marine plastic pollution.

The Parley A.I.R. Strategy could be the key: ‘Avoiding’ the use of plastic, ‘Intercepting’ plastic waste, and ‘Redesigning’ the plastic material itself.

Each pair of the UltraBoost Parley, UltraBoost X Parley, and UltraBoost Uncaged Parley reuse an average of 11 plastic bottles in the upper. The Primeknit uppers featured on the Parley UltraBoosts are made from up to 95% Parley Ocean Plastic. Moreover, the laces, heel webbing, heel counter, heel lining, and sock liner are all made from recycled PET material.

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These shoes are equipped with an NFC chip that enables a unique digital experience to learn more about the adidas x Parley partnership and Parley A.I.R. Strategy.

“Every second breath we take is generated by the Oceans,” said Cyrill Gutsch, Parley for the Oceans Founder, in a statement. “Still, we are polluting them with plastic, killing their life, driving majestic creatures into extinction. Our attacks bring the largest reefs down, make them lose their color as if they raise the while flag of surrender. Let’s make peace with the Oceans and secure the future of mankind. This new shoe is not just an item. It’s a symbol. A new way to link products to the ocean cause.”

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The UltraBoost Parley, UltraBoost X Parley, and UltraBoost Uncaged Parley will retail for $200 each and become available from June 28 in-store and online at adidas.com/Parley. According to adidas, there will be an exclusive pre-sale in the United States starting June 8.

To learn more about coral bleaching click here.

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Source: adidas

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