Ohio University’s The Post has reported that adidas and Ohio Athletics will sign a deal in the coming days.
According to The Post and an email sent to student athletes, the new eight-year deal will have a possible two-year extension and is expected to begin in July.
The deal will oust American sportswear brand Russell Athletic that has been equipping Ohio University since 2007. In the current OU-Russell Athletics deal, the school receives $397,500 per year from the sportswear brand.
According to The Post, previously, Ohio has been the only program in the Mid-American Conference to be pair to wear athletic uniforms, while other schools have paid for supplied clothing and equipment.
“The contract…is an outstanding one for the department,” Director of Athletics Jim Schaus wrote to student athletes. “We will be able to maintain the significant quantity of complementary products we have become accustomed to, while staying committed to quality and variety in offering to players, coaches and staff.”
More detailed news of the deal should be coming within the next few days, so stay tuned to The Post for upcoming reports.
Source: The Post Athens / image via
So let me get this straight — amateur “student-athletes” are used by corporations and institutions of higher learning to generate huge profits, rarely complete four years of schooling, replaced with new amateur “student-athletes” who show more promise — and we’re celebrating this?
The basketball and football players generate countless millions for the for-profit institutions and few earn the degree they were promised and no share of those profits.
Why not a pension plan? A percentage of earnings from the sport played by each student-athlete in perpetuity for each year they contribute to such earnings. Play a season of men’s basketball at Kentucky, get some percentage of Men’s Bball earnings annually. Play women’s softball for Long Beach State, earn some percentage of women’s softball earnings annually.
Otherwise this shit is stomach-turning as these kids are used and spit out by adults who have one goal in mind: make as much money as possible.
I 100% agree with you! I think that college athletes being used by their multi-million dollar athletic programs is complete and total fuckery. Did you hear about when the NCAA used to make the bball video games and use the likenesses of student athletes in the games?! I couldn’t believe that they got ZERO dollars for that!!