It was only a matter of time before brands would respond to Under Armour Sportswear. For Autumn/Winter 2016, adidas has introduced a premium capsule collection that lives between sports and leisure: Day One. According to adidas, each piece is executed with the key elements of style, attitude, innovation, and confidence. This debut collection focuses on running and outdoor.
The entire collection takes a more neutral and subtle approach with its palette of blacks, greys, olives, and camo that matches with pretty much anything. The running portion of the collection, the entirety of which is available now, brings new footwear with the Ado Pure Boost ZG, a slick runner that utilizes a Primeknit upper, supportive elastic strap on the lateral side, TPU molded heel counter, and Pure Boost tooling. It’s available now in two colorways, Pantone and Core Black, for $180.
The Day One collection also brings new tech-filled jackets to the adidas catalog. The Ultralight Jacket is constructed of a singular quilted fabric made in Japan and features adidas Climalite technology. The Utility Jacket utilizes a breakthrough, laminated woven fabric and features storm cuffs, storm-proof closures, and “adjustable elements.” Finally, the Tech Bomber is triple-layer insulation in a rib fabric that is lightweight and breathable. Tees, leggings, and crews are also included in the running range.
The outdoor range, which launches in November, is the second portion of the Day One capsule collection and brings outwear for winter. The Gore Parka is rainproof and windproof coat that features a touch-sensitive cell phone pocket, articulated sleeves, and adjustable storm-proof elements. The Storm Shell is an anorak with an unusual transparent front pocket that can fit an iPad or documents. Of course, adidas has also crafted a vest, the Utility Vest, a tailored garment that offers lightweight Primaloft padding, storm pockets, and an adjustable hem.
There is no set release date yet for the outdoor portion of the Day One collection.
To purchase pieces of the collection click here.
It seems clear that the Day One collection is an answer to Under Armour Sportswear’s 001 collection; both offer premium garments at premium prices (like adidas’ $160 Utility Hoodie), yet the UAS collection debuted at NYFW and has a reputable designer behind it: Tim Coppens. It will be very interesting to see how the collections compete. Is there enough consumer demand and room in the market for both, and more coming soon?
All I know is that when spring rolls around there will be lots of dope s**t on sale…Please share your thoughts below.