adidas and Refinery29 have partnered to create 50 one-of-a-kind pairs of UltraBoost X customs for all 50 states in the U.S.
According to adidas, Refinery29 curated a diverse group of artists including Meagan Morrison, Maria “Too Fly” Castillo, Bree Poort, Lizzie Darden, Jenny Kiker, Sophia Chang, Mari Orr, Jen Mussari, Carrie Chan, Jordana Schrager and Refinery29 fashion editor Alyssa Coscarelli to design the customs. Each piece is inspired by a state’s unique culture, landscapes, and landmarks.
“It’s not about competing with each other, but lifting each other up and celebrating the diversity of this country,” said fashion illustrator Meagan Morrison in a statement. Morrison designed sneakers inspired by Alabama, California, Connecticut, Missouri and Virginia.
To see all 50 custom sneakers click here.
The limited edition Boost the Nation collection is created for women by women to showcase the creativity through sport and highlight the nation’s individuality. The sneakers will be available starting July 4 by digital silent auction and 100 percent of the funds raised will be donated to Women Win, an international organization that works to help women exercise their rights and address gender equity through sport.
“We can find beauty despite diversity and, more importantly, because of diversity, from shorelines to glaciers, from farmland to mountaintop to prairie. If everything was the same, nothing would be remarkable,” said chemist turned artist Mari Orr in a statement. Orr designed sneakers inspired by Alaska, Iowa, Maryland, Nebraska and South Dakota.
adidas and Refinery29 have linked with Wyng to host the first digital silent auction marketing campaign for a good cause. The brand’s ecommerce platform will launch the auction July 4 through July 11 where consumers can bid to purchase the customs. The auction also includes an option to donate and support the cause without having to win and share across social channels.
“UltraBOOST X is the best performance shoe for the female athlete and it’s as stylish and versatile as you need it to be,” said Alexa Andersen, U.S. category director for women’s running at adidas, in a statement. “As a brand that walks the line between sport and creativity, we saw the triple white silhouette as a blank canvas full of possibilities to collaborate with powerful and expressive women in a way that would celebrate differences and highlight the unique characteristics that unite us.”
“At Refinery29 we believe strongly in the power of art and design to incite meaningful conversation and inspire change, so partnering with adidas to launch the BOOST the Nation custom sneaker auction was a natural fit,” said Hallie Johnston, SVP, Client Services & Strategy, Branded Content at Refinery29, in a statement. “The custom sneakers designed for women by women celebrate the diversity and creativity of this country, while intersecting sport and art in a unique and shareable way.”
The adidas UltraBoost X is available now at Eastbay.com in a number of colorways for $180. Parley for the Oceans colorways are also available.
About Women Win
Women Win leverages the power of sport to build girls’ leadership and the communities’ abilities to address gender equity. Women Win helps adolescent girls and young women address the most pressing issues in their lives, including access to sexual and reproductive health and rights, gender-based violence, attaining education and achieving economic empowerment. Women Win has impacted the lives of more than 2.24 million young girls in more than 100 countries.