14 Women Redesign the Air Jordan 1 and Air Force 1 for Nike

Nike’s latest project, The 1 Reimagined, tapped 14 designers to rethink the designs of two classic silhouettes: the Air Jordan 1 and Air Force 1.

The team of 14 internal Nike designers, picked by Nike’s Footwear Director Andy Caine and lead by Georgina James, brought together color specialists, material specialists, and footwear designers from a variety of backgrounds.

The team included Chiyo Takahasi and Jacqueline Schoeffel from color design, Magnhild Disington and Marie Crow from materials, and footwear designers Shamees Aden, Reba Brammer, Melusine Dieudonne, Jin Hong, Angela Martin, Kara Nykreim, Marie Odinot, Louisa Page, and Jesi Small.

The team had two weeks from initial brief to final design, beginning with the short brief of “Make some cool s**t”. James notes that the team started by meeting in one of Nike World Headquarter’s integrative design spaces, Blue Ribbon Studios. There, the team spent a week brainstorming ideas and getting to know each other.

The team eventually settled on five archetypes that would later be transformed into a design on both the Air Jordan 1 and Air Force 1: explorer, lover, sage, rebel, and jester. Following the brainstorm process, the team headed to London and in four days produced ten pairs of shoes that fell into the five archetypes.

“The biggest challenge actually was trying to get the 10 shoes to have their own personality but still connect,” said James in a statement.

The redesigned Air Force 1 builds set the bar for new elements incorporated into the design of this classic: the tallest stack height for an AF1 at 12mm for the AF1 Lover XX and AF1 Sage XX, the first AF1 Mule for the AF1 Lover XX, and a progressive front-to-back construction with a corset lacing system in the AF1 Rebel XX.

Air Force 1 Explorer XX

AF1 EXPLORER XX

Protective leathers, d-ring hardware and an external tongue give this shoe a utilitarian feel.

Air Force 1 Lover XX

AF1 LOVER XX

Built on a new almond last and given a bold platform stack height, this translates the iconic basketball sneaker to a velvet-lined mule with iridescent backed perforations.

Air Force 1 Sage XX

AF1 SAGE XX

The slip-on style raises the stack height 12mm above the original and streamlines the shoe’s lines for a minimalist take on the classic.

Air Force 1 Rebel XX

AF1 REBEL XX

All the components are flipped to the back, where a corset lacing system at the heel highlights the inverted aesthetic.

Air Force 1 Jester XX

AF1 JESTER XX

A few misplaced Swoosh logos and a double-stacked rand grants this a fresh, tongue-in-cheek vibe.

Perhaps the most drastic design elements come from those incorporated in the redesigned Air Jordan 1s — ruched heels for adjustable heights, velvet linings, a zipper on the medial side of the shoe, and the lone color in the red Wings logo. These Air Jordan 1 rebuilds embody all five archetypes for this project in simplistic but well thought-out designs.

Air Jordan 1 Explorer XX

Air Jordan 1 EXPLORER XX

The ruched heel allows for adjustment of the shoe’s height.

Air Jordan 1 Lover XX

AIR JORDAN 1 LOVER XX

A luxurious velvet lining, molded interior and angled collar hugs the foot with feminine edge.

Air Jordan 1 SAGE XX

Air jordan 1 SAGE XX

Clean, sophisticated turned and stitched seams give this shoe a refined finish.

Air Jordan 1 REBEL XX

Air Jordan 1 REBEL XX

A medial zipper offers point of entry to this shoe, which twists the upper sideways. Use of a red Jordan logo, the lone pop of color in the entire collection, solidifies the shoe’s outsider status.

Air Jordan 1 JESTER XX

Air Jordan 1 JESTER XX

This shoe playfully reimagines the icon by transforming the upper into a zippered boot and by giving the outsole an exaggerated ripple under the midfoot.

The 1 Reimagined collection drops on Nike SNKRS on February 7.

Let us know which is your favorite piece of The 1 Reimagined project. If you would buy these kicks, sound off in the comments below.

Nike the 1 reimagined

 

Source: Nike

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